Career Professionals Need A Personal Brand! - HR Director
Build a Reputation That Will Drive Better Results For You And Your Company Now,
& Secure Your Career And Financial Future For The Next 20 Years
(With some fun along the way!)
Includes full LinkedIn training, media training, public speaking and presentation training plus 12 months' accountability and support
No obligation! You'll just be the first to hear When Doors Will Open
Designed for busy, ambitious women leaders
based on 25 years' PR & Comms expertise
Long-term career security in a changing world
Designed for busy, ambitious women leaders
based on 25 years' PR & Comms expertise
Long-term career security in a changing world
"I just wish Win existed sooner!" - Finance Director
What if your reputation did the Hard work for You?
Turn Your Expertise into Stronger Results, Influence and
Lasting Career Security
...all without shouting about yourself or publishing daily LinkedIn posts!
Let's talk about the elephant in the room.
You've got 15+ years' experience and you're bl**dy good at your job. You've delivered the results, managed the teams and solved the crises. You're the one who sorts everything out for everyone else - at work and at home!
But while you've been head-down doing the work, the rules have changed.
AI is demanding entirely new skills from experienced leaders. Social media has completely disrupted media, marketing and recruitment. And managing Gen Z is a whole new ball game.
In 2026, 'doing the work' is a bare minimum and acquisitions, restructures and private equity owners mean job security is a thing of the past. The best opportunities go to people who are visible, and if you're not visible you risk being replaced.
Decision-makers buy from people they recognise, and 86% of B2B buyers prefer working with companies whose leaders they can see and trust.
This isn't about becoming an influencer or daily LinkedIn posts. This is about building Individual Authority™ - a professional reputation that:
Opens doors for you and your company
Makes you memorable, referable and recommended
Creates career security in a fast-changing world
Delivers measurable ROI for your employer
The support you need to succeed: Led by a Former Journalist and PR strategist
Developed by Lucy Pitcher, Win - the Women's Impact Network - is a very deliberate combination of training, mentoring and community designed to give experienced working women the professional development you need for success and leverage in your 40s, 50s and 60s.
Win doesn't just give you information. We give you the strategy, practical training, network and accountability that will make a tangible difference to your future, your family's future and the results of the company you work for.
And I can guarantee we'll make it good fun too - life's too short for anything else!
We're already looking forward to 'Dine With Davina 2026' hosted by Davina McCall in aid of the phenomenal Action Medical Research For Children. Davina is the ultimate queen of staying relevant, and she's even more fun in real life than she is on the telly! (And a bit more sweary!)
Now let's be real, we know you'd much rather not be in front of the camera and let your work speak for itself. We get it! But that isn't going to keep you memorable, relevant or in gainful employment for the next 20 years.
The good news is our proven Individual Authority™ framework doesn't involve becoming a LinkedIn influencer or posting selfies every day. It's a practical and strategic process that helps you define what you stand for, decide where to be seen, connect with the right people and share your expertise with confidence.
It's the way experienced women will stay relevant, respected and remembered in a changing world.
Click below to start being intentional about your reputation, so you can have more impact - and more fun!
"I just wish Win existed sooner!" - Finance Director
What if your reputation did the Hard work for You?
Turn Your Expertise Into Stronger Results, Influence and Lasting Career Security
...all without shouting about yourself or publishing daily LinkedIn posts!
Let's talk about the elephant in the room.
You've got 15+ years' experience and you're bl**dy good at your job. You've delivered the results, managed the teams and solved the crises. You're the one who sorts everything out for everyone else - at work and at home!
But while you've been head-down doing the work, the rules have changed.
AI is demanding entirely new skills from experienced leaders. Social media has completely disrupted media, marketing and recruitment. And managing Gen Z is a whole new ball game.
In 2026, 'doing the work' is a bare minimum and acquisitions, restructures and private equity owners mean job security is a thing of the past. The best opportunities go to people who are visible, and if you're not visible you risk being replaced.
Decision-makers buy from people they recognise, and 86% of B2B buyers prefer working with companies whose leaders they can see and trust.
This isn't about becoming an influencer or daily LinkedIn posts. This is about building Individual Authority™ (IA) - a professional reputation that:
Opens doors for you and your business
Makes you memorable, referable and recommended
Creates career security in a fast-changing world
Delivers measurable ROI for your employer
The support you need to succeed: Led by a Former Journalist and PR strategist
Developed by Lucy Pitcher, Win - the Women's Impact Network - is a very deliberate combination of training, mentoring and community designed to give experienced working women the professional development you need to continue being successful in your 40s, 50s and 60s.
Win doesn't just give you information - there's a tonne of courses out there. We give you the strategy, practical training, introductions, deeper connections and accountability that will make a tangible difference to your future, your family's future and the results of the company you work for.
And I can guarantee we'll make it good fun too - life's too short for anything else!
We're already looking forward to 'Dine With Davina 2026' hosted by Davina McCall in aid of the phenomenal Action Medical Research For Children. Davina is the ultimate queen of staying relevant, and she's even more fun in real life than she is on the telly! (And a bit more sweary!)
Now let's be real, we know you'd much rather not be in front of the camera and let your work speak for itself. We get it! But that isn't going to keep you memorable, relevant or in gainful employment for the next 20 years.
The good news is Individual Authority™ doesn't mean becoming a LinkedIn influencer or posting selfies every day. It's a practical process that helps you define what you stand for, decide where to be seen, connect with the right people and share your expertise with confidence.
It's how experienced women stay relevant, respected and remembered in a changing world.
Click below to start being intentional about the second stage of your career, so you can have more impact - and more fun!
Annual membership is half price for First 20
Founding members - Limited to 20 Places!
"A personal PR Agency for women leaders?
Couldn't love this more!" - Insights Director
Inside Your Win Membership
Win helps experienced women become visible, credible and in-demand - securing the next 20 years of your career through confidence, connections and strategic visibility
Your Individual Authority™ Toolkit: A complete structured system for building a powerful professional reputation, with expert guidance at every step
Authority positioning training: Define and articulate your unique value so people immediately understand the value you bring and why it matters
Personal brand strategy and messaging: Clear positioning, language and narrative you can use consistently across every professional setting
Network growth and influence strategy: Build meaningful, high-value professional relationships and become known in the right circles
Media and visibility training: Learn how to speak about your expertise with confidence - in conversations, presentations and public platforms
Digital presence optimisation: Build a credible, compelling online profile that reflects your authority - including LinkedIn strategy and optimisation
Expert support and guidance - Structured support to help you implement, not just learn so you see real progress
Weekly accountability and tips: Reminders, suggestions and practical ideas you can use to ensure you make consistent progress that compounds
Online community: Connect with all Win members inside our private online community and app - a safe space to ask questions, take part in discussions and connect with women who will help you succeed
The Win Directory: Your listing in our searchable directory of experts we'll share with event organisers, journalists and podcast hosts looking for expert voices
In-person events: An invitation to join our in-person events at subsidised rates. Our 2026 celebration will be Dine with Davina in October - a feel-good ladies' lunch where you'll have a tonne of fun, meet the incredible Davina McCall and support Action Medical Research For Children
more information will follow Soon!
"Lucy has been an integral part of my professional journey. Her knowledge, unwavering support, encouragement and genuine belief have helped me build confidence, stay ahead in my industry and step fully into being the leader I always knew I could be. If you can do one thing for yourself, join Win. I can honestly say you'll never look back."
Nikkita Palmer, CEO
"A personal PR Agency for women leaders?
Couldn't love this more!" - Insights Director
Inside Your Win Membership
Win helps experienced women become visible, credible and
in-demand - securing the next 20 years of your career through confidence, connections and strategic visibility
Strategy
Your 1:1 Strategy Session: A 90-minute session to discuss your story so far and what's next, even if you're not sure yet!
Your Personal Roadmap: A six-month plan detailing the moves you'll make to build your reputation, plus your speaker bio written for you
Your six-month review: A 60-minute personal catch-up session to assess progress followed by a new six-month plan
Training
Your Individual Authority™ Toolkit: Training, exercises and prompts that teach you how to clearly articulate your value, grow in confidence and create more opportunities for you and your company (This training alone is worth £3k!)
Live Masterclasses: Guest experts and Win members sharing practical advice and experience on topics that matter to you - from implementing AI to managing Gen Alpha to coping with peri-menopause and executive presence
Practice sessions: Rehearse your pitch, presentation, panel answers or interviews in a safe space with a supportive audience. Get comfortable being visible!
Credibility
Your events, media contacts and awards list: Names, numbers and details of the places you need to be seen, the people you need to talk to and the awards you or your company could enter
Professional photos: Finally get pictures you can be proud of at a heavily subsidised photoshoot we set up and direct for you, with tips on clothes, make-up and posing! Pay just £175 - half the price of hiring your own photographer! (Join Win before February 20th and get your photos completely FREE!)
The Win Directory: Your listing in our searchable directory of experts that we share with event organisers, journalists and podcast hosts looking for expert female voices
Connection
Your personal circle: A hand-picked group of 10 Win members with complementary skills and experience to yours, working in non-competitive organisations who will get to know you well, and become your confidants and biggest cheerleaders
Online community: Connect with all Win members inside our private online community and app. You can ask questions, take part in discussions and connect with women who know how you feel and want to help you to succeed.
In-person events: An invitation to join our in-person events at heavily subsidised rates. Our 2026 celebration will be Dine with Davina - a feel-good ladies' lunch where you'll have a tonne of fun, meet the incredible Davina McCall and support Action Medical Research For Children.
Continuous Support
Weekly accountability and tips: Reminders, suggestions and practical ideas you can use for your own development and networking, or share with colleagues inside your business
Direct access to Lucy: Get strategy, support, contacts and introductions from Lucy, an award-winning consultant, PR, mentor and trainer
Discounts, freebies and prizes: We'll be working hard to bring Win members all sorts of exclusive discounts and freebies from organisations whose products and services make your work or home life easier or more fun. And we'll be dishing out community prizes too - everything from books, treats and gifts from female-founded businesses, to Fortnum & Mason hampers and tickets for Dine With Davina!
Doors Officially open on Monday 2nd March!
WHy this matters for your employer
The Business Case for Visible Leadership
In 2026, your company's biggest advantage isn't their product, their pricing or even their AI strategy.
It's the human faces people can see, trust and connect with.
Think about it. When a potential client chooses between your company and a competitor, it's not the corporate brochure that seals the deal.
It's whether they've seen your leaders at an event, read their insights in a trade publication, connected with them in person or online, or been referred by a trusted source.
And the data proves it:
86% of B2B decision-makers will invite a company to bid if their leaders consistently share thought leadership (Edelman-LinkedIn, 2024)
73% trust thought leadership more than traditional marketing (Edelman-LinkedIn, 2024)
Employees are 44% more likely to stay when leaders are visible (Brunswick Group)
Gender-balanced leadership teams outperform peers by 20% (UN Global Compact, 2024)
Explaining Win To Your Employer
When you step forward, everyone Wins
The business case is clear: We give you the strategy, skills, and support to become visible on your terms, building your Individual Authority™ and your organisation's reputation in the process.
The cost of Win will be significantly lower than:
A single day's leadership course (£800-£1,500)
One month of executive coaching (£2,000-£5,000)
Recruiting an experienced leader (£30,000+)
And we are confident the ROI will be much, much more!
For your company the investment will:
Bring in new high-value business opportunities
Create stronger trust and brand reputation
Strengthen your company's market position
Create competitive advantage
Support talent retention
Improve financial performance
"Lucy provides the perfect balance of support and challenge. She helped me recognise my potential and gave me clarity on how to achieve it. I now feel confident in my path forward and the professional impact I can make. Thank you!"
Jess Wickham, Partnerships Manager
Win is a proud member of global giving initiative Buy One Give One - B1G1
Join Win And Change The World
For Other Women Too
For every new member who joins, we're donating a week's worth of clean
water to families living in Tigray, Ethiopia.
This support will mean women and girls don't have to spend days walking to collect clean water, meaning their time can be spent on education, training or at work.
That means your membership doesn't just give you new opportunities,
it helps another woman with hers.
Without A Funnel
-
No Customers
-
No sales
-
Confusing Buying Process
-
Sadness
With A Funnel
-
No Customers
-
No sales
-
Confusing Buying Process
-
Sadness
WHy this matters for your employer
The Business Case for Visible Leadership
In 2026, your company's biggest advantage isn't their product, their pricing or even their AI strategy.
It's the human faces people can see, trust and connect with.
Think about it. When a potential client chooses between your company and a competitor, it's not the corporate brochure that seals the deal.
It's whether they've seen your leaders at an event, read their insights in a trade publication, connected with them in person or online, or been referred by a trusted source.
And the data proves it:
86% of B2B decision-makers will invite a company to bid if their leaders consistently share thought leadership (Edelman-LinkedIn, 2024)
73% trust thought leadership more than traditional marketing (Edelman-LinkedIn, 2024)
Employees are 44% more likely to stay when leaders are visible (Brunswick Group)
Gender-balanced leadership teams outperform peers by 20% (UN Global Compact, 2024)
Explaining Win To Your Employer
When you step forward, everyone Wins
The business case is clear: We give you the strategy, skills, and support to become visible on your terms, building your Individual Authority™ and your organisation's credibility in the process.
The ROI of Win will be infinitely more than:
> A single day's leadership course (£800-£1,500)
> One month of executive coaching (£2,000-£5,000)
> Recruiting an experienced leader (£30,000+)
The investment will also:
Bring in new business opportunities
Create stronger trust and brand reputation
Strengthen your company's market position
Create competitive advantage
Support talent retention
Improve financial performance
Ready to make the case to your employer, but not sure what to say? We've got you!
Here's an email you can edit:
the Support women need as you balance work, life and health
"But I just don't have time for this right now..."
We know you're busy. REALLY busy.
Leading teams, running projects, firefighting...
(...and booking trips, and buying kit, and organising holidays, buying birthday presents, arranging medical appointments, getting shopping, and sorting the house and supplements... Are you taking enough supplements?)
We get it.
But in an AI-driven workplace where one in four people say they won't hire someone over 50, visibility isn't optional anymore.
This isn't about adding more work. It's about being strategic with what you're already doing. The real question is, can you afford not to?
Join the network built on the Proven Individual Authority™ framework - where ambitious women become visible, credible and in demand for the next 20 years
"Lucy is amazing! She's changed me! She adds value every time we speak and I have learned so much from her. Win is brilliant, it's needed and it will change women's lives."
Melanie Salter, CEO
Where You Are vs. Where You will Be
Feeling Stuck, Unsure, Invisible,
At Risk or Irrelevant
⛔ Working hard but staying invisible
⛔ Not sure how to articulate your unique value
⛔ Sporadic, reactive visibility efforts
⛔ Superficial networking with no real connection
⛔ Worried about career fragility and AI
⛔ Figuring it all out alone and guessing
⛔ Hoping opportunities come to you
Feeling Confident, Valued, Supported, Empowered & Well-Connected
✅ Recognised as a go-to expert in your field
✅ Crystal clear position & confident communication
✅ Strategic, consistent presence in the right places
✅ Deep relationships with women who help you
✅ Building Individual Authority™ for 20+ years
✅ Supported by experts and women who 'get it'
✅ Regularly requested, recommended & referred
That's the power of Individual Authority™ - turning your experience into influence, so opportunities find you instead of you chasing them
Win is a proud member of global giving initiative Buy One Give One - B1G1
Join Win And Change The World For Other Women Too
For every new member who joins, we're donating a month's worth of clean
water to families living in Tigray, Ethiopia.
This support will mean women and girls don't have to spend days walking to collect clean water, meaning their time can be spent on education, training or at work.
That means your membership doesn't just give you new opportunities, it helps another woman with hers.
Without A Funnel
-
No Customers
-
No sales
-
Confusing Buying Process
-
Sadness
With A Funnel
-
No Customers
-
No sales
-
Confusing Buying Process
-
Sadness
Who is Lucy Pitcher?
Hi! I'm Lucy. A former journalist, B2B PR agency director, consultant, trainer, wife, daughter, sister and double IVF mum.
For 25 years I've helped brands and leaders get seen, heard and remembered in the right places to get the results they wanted.
I've built visibility strategies for everyone from C-Suite executives to emerging founders and in sectors from logistics to life sciences, tech to professional services.
Two years ago (and yes, embarrassingly late to the party!) I discovered the power of women's networks.
Having been uplifted, encouraged and supported by some truly brilliant women, I'm now determined to pay it forward - for them, for all women, and as an example to my girls.
My mission is to help experienced women maximise their impact and earnings, creating financial security for the second stage of your career. It's serious work, but we'll have some fun doing it!
I'm also a very proud ambassador of global giving initiative B1G1 in memory of my brother Dan, and absolutely love supporting Action Medical Research For Children.
the Support women 35+ need as you balance work, life and health
"But I just don't have time for this right now..."
We know you're busy. REALLY busy.
Leading teams, running projects, firefighting...
(...and booking trips, and buying kit, and organising holidays, buying birthday presents, arranging medical appointments, getting shopping, and sorting the house and supplements... Are you taking enough supplements?)
We get it.
But in an AI-driven workplace where one in four people say they won't hire someone over 50, visibility isn't optional anymore.
This isn't about adding more work. It's about being strategic with what you're already doing.
The real question is, can you afford not to?
Join The Network Built On The Proven Individual Authority™ Framework - Where Ambitious Women Become Visible, Credible And In Demand For The Next 20 Years
Where You Are vs. Where You will Be
Feeling Stuck, At Risk, Unsure,
Invisible or Irrelevant
⛔ Working hard but staying invisible
⛔ Not sure how to articulate your unique value
⛔ Sporadic, reactive visibility efforts
⛔ Superficial networking with no real connection
⛔ Worried about career fragility and AI
⛔ Figuring it all out alone and guessing
⛔ Hoping opportunities come to you
Feeling Confident, Valued, Supported, Empowered & Well-Connected
✅ Recognised as a go-to expert in your field
✅ Crystal clear position & confident communication
✅ Strategic, consistent presence in the right places
✅ Deep relationships with women who help you
✅ Building Individual Authority™ for 20+ years
✅ Supported by experts and women who 'get it'
✅ Regularly requested, recommended & referred
That's the power of Individual Authority™ - turning your experience into influence, so opportunities find you instead of you chasing them
Doors to Win will officially open on Monday 2nd March, 2026.
Who is Lucy Pitcher?
Hi! I'm Lucy. A former journalist, B2B PR agency director, consultant, trainer, wife, daughter, sister and double IVF mum.
For 25 years I've helped leaders get seen, heard and remembered in the right places to get the results they wanted.
I've built visibility strategies for everyone from C-Suite executives to emerging founders and in sectors from logistics to life sciences, tech to professional services.
Two years ago (and yes, embarrassingly late to the party!) I discovered the power of women's networks.
Having been uplifted, encouraged and supported by some truly brilliant women, I'm now determined to pay it forward - for them, for all women, and as an example to my girls.
My mission is to help experienced women maximise their impact and earnings, creating financial security for the second stage of your career. It's serious work, but we'll have some fun doing it.
I'm also a very proud ambassador of global giving initiative B1G1 in memory of my brother Dan, and absolutely love supporting Action Medical Research For Children.
Lucy has worked with...
Get These 3 AMAZING BONUSES When You Join Before 14th February
BONUS #1: Professional Photos!
Let's start your visibility the way we mean to go on with professional head shots taken in London by award-winning professional photographer Anna Lachlan.
A former OK! Magazine picture editor, Anna has 20+ years' experience and is an expert at making women feel comfortable in front of the camera.
Anna will take a mix of shots of you that you'll be proud to show your colleagues and your kids! (This freebie is worth £350 alone!)
BONUS #2: Welcome Lunch with Lucy
Join Lucy and fellow members in London for a celebration lunch - on the same day as you have your professional photos taken. Two birds etc.
You'll get to know Lucy and other Win members in a relaxed environment, introduce yourself, ask questions, suggest topics and issues for masterclasses... and anyone who's keen can practise their pitch!
BONUS #3: Personalised Notebook
Because who doesn't love new stationery?!
This gorgeous Papier notebook will be your ultimate Win companion. It comes in a mix of colours, will be personalised to you and sent with love.
ADDITIONAL BONUS: Exclusive Founders Rate
Founder Member offer is £997 (ex VAT) for the first 20 members. Standard price is £1997 (ex VAT) for 12 months' membership.
Doors to Win will officially open on Monday 2nd March, 2026.
Still not sure if Win is what you need? No worries.
Have a chat with Lucy - if it's not right for you, she'll be the first one to tell you!
And finally...
Who Else needs to Know
How to Win?
Help us to help more women and we'll show our gratitude with £100 for you, your friend, or a charity of your choice
Win has been carefully designed to support career-driven family-minded women to make more impact, maximise their earnings and secure their working future.
We're also determined to become one of the UK's top sources of talented female voices for journalists, event organisers and podcasters.
So who do you know that we should know?!
For every woman you point in our direction who goes on to join Win, we'll give you £100 to show our gratitude.
We can send that gift directly to you, take it off your friend's membership fee or donate it to a charity of your choice.
And remember for every new member, we also give a month's worth of clean water to families living in Ethiopia as part of our commitment to using Business For Good.
When women support women it changes lives.
Whose life could you change?
Frequently Asked Questions
Who is the Women's Impact Network for?
Busy, action-biased, high-performing women in mid-to-senior level positions, typically working in male-dominated industries in the private sector.
Women who understand that building a strong personal brand will propel their career, and also act as insurance in the age of AI.
I'm so busy! How much time will I need to get results?
We know how busy you are. And we're not here to give you more work. Promise! Our focus is on helping you make strategic choices to further your results and your career. A strong reputation isn't built overnight, or even in a few weeks which is why Win is a 12-month programme. We recommend spending between 30 and 60 minutes each week on your profile and network. The ROI will last for 20+ years!
I don't have a job at the moment, can I join?
Yes! Whether you're returning to work or between roles, you're very welcome.
Is this UK only?
No! We welcome women from across the world. And we'll always be considerate about different timezones in our live sessions. Plans for in-person meet ups are currently UK-based but we'll always respond to demand where we can.
What about my marketing team? I'm not sure what I can and can't say.
Let's find out! It's important that your Individual Authority is aligned with your company's goals so it will bring you both stronger results.
Can my company pay for me?
Absolutely! The benefits Win will bring will be hugely beneficial to your company as well as you personally! We recommend this!
Can I pay for myself?
Yes! If you can't access an L&D budget or you're not currently employed, you're welcome to fund your own membership.
I've already done some speaking. Can this help me?
Yes! Many women have already had some experience or involvement with events, media or internal comms. They tend to say they haven't been strategic or intentional about where they are seen, how they are remembered or what to do next
I don't want to be C-suite or CEO. Is this for me?
Definitely. Some women will want promotion, others may just want to build a personal brand that will give them more security, a new job, opportunities in a new sector, a non-exec director role, or support in going fractional or starting their own business in the future. A personal brand supports you in all of the above!
Lots of women in our business need this kind of support! Do you have corporate memberships available?
Yes! If five or more women at your company would like to join Win please email [email protected] for our corporate partner rates.
Is Win looking for corporate sponsorship?
Always! We love working with companies keen to show their support for women leaders, or whose products or services are perfect for busy working women. If you'd like to partner with us, sponsor our weekly emails or provide discounts or freebies to our members, please email [email protected]
It's your time to be recognised, referred and remembered
Follow Us On Social Media
2026 Copyright © B2B COMMS | THE WOMEN'S IMPACT NETWORK
COOKIE POLICY | PRIVACY POLICY | TERMS & CONDITIONS